Yanis Melani: Embracing La Dolce Vita and the Mediterranean Spirit

Yanis Melani’s creative voice comes from a place of sunlit living. Born in Marseille and now shaping a global lifestyle brand — ART Sud de la France — Yanis translates the Mediterranean ethos into every line, silhouette, and design choice. His work isn’t fashion alone — it’s a philosophy of living slowly, beautifully, and with intention. 

Imagine walking along the Côte d’Azur at golden hour: light bathing facades, laughter echoing over plates of food, glasses chilled with Vermentino in hand. That sense of ease — of leisure as art — is the heartbeat of Yanis’ designs. His garments aren’t worn; they’re lived in, like moments you hope never to end.

This aligns with Solo Cru’s most vibrant offerings: crisp organic whites, mineral‑rich rosatos, and wines that taste like light and place. These aren’t wines you sip to escape; they’re wines you inhabit, just as you inhabit a sun‑shaded terrace or a conversation that stretches into dusk.

With Yanis, fashion becomes lifestyle — and wine becomes a companion to that life of leisure, love, and travel.