In the Business of Passion

Recalling the passion of the Italian people for wines and the terroir where they come from, we believe every bottle has a story to tell and a unique taste to savour.

Founder & Sommelier

Massimo Davanzo

I’ve spent my entire working career travelling around the world while dedicating my life to learning about healthy living. Besides my studies in marketing, economics and as a Sommelier, I turned my passion as a wine enthusiast into a learning experience by reaching out to wine producers worldwide, tasting their products and being inspired by the sustainable impact of their production on the environment. With a growing awareness of the importance of keeping the earth healthy, I began to consider the future of this industry.

From organic grape growing to recycled packaging, I believe the traditional toast “to your good health” applies equally to the planet as it does to ourselves. I work side by side with winemakers so that, together, we reach the goals of superior-quality wines made responsibly with a reduced carbon footprint.

I started Solo Cru from the ground up, believing the best ingredient in the wine is the honesty and integrity of the person who makes it. I love passing along these values through my wine classes, events and tastings, where customers enjoy the same emotions we experience in the vineyard as we grow our own biodynamic grapes.

Business Partner

Lou Monico

I can honestly say wine-making is in my veins. As the son of Italian immigrants to Canada, wine was part of my everyday life, from helping my father make it in our garage to enjoying wonderful celebrations with family and friends. And while wine-making with my father is a cherished childhood memory, it also helped build a strong emotional connection to Italy and its rich history and traditions as a leading wine-producing nation. To the Solo Cru family I bring my 25+ years experience in sales and marketing with large Canadian and U.S. multinational organizations. along with my love of sharing the stories, passions, and happiness our wines bring to people around the world.